"Why are your meals frozen?" ask many of our customers. Don't get us wrong, we love fresh food. Indeed, when we first had the idea of Cool Kidz' Mealz we thought seriously about fresh ready-made meals. However, after weighing up all the different factors at play we realised frozen was the only way to go for nutritious ready-made home delivered meals. Here's why...
1/ Lock in Nutrients.
At Cool Kidz' Mealz we purchase fresh local produce and cook them on the same day. The dish is then blast chilled and frozen which locks in all the nutrients. We've compared this to fresh meal delivery options where produce can go through a far lengthier process of being purchased, stored, sorted and re-packaged, delivered and further home stored before consumption. Thus, the nutrient levels decrease over time and the quality deteriorates the longer fresh produce is in storage. In some cases so called 'fresh' produce can be weeks in transit and storage before consumption.
Some companies even use modified atmospheric packaging (MAP) where the air surrounding the food is altered to ensure food retains its colour and prevent deterioration. The gases typically used are nitrogen, carbon dioxide and oxygen. Check it out for yourself. Many fresh meals towards the end of their shelf life look very unappetising.
2/ Avoids Hidden Nasties.
By freezing our meals straight after they are made we don't need to add any hidden nasties to prolong shelf life. Simply, freezing is a natural method of preserving food which has been used for centuries. I believe it is the best and most natural approach for keeping food fresh without tampering with it. When freezing vegetables for example, they retain their natural colour and fresh flavours.
3/ Reduces Food Waste.
Around 4.5 million tonnes of food reaches landfill in Australia each year. Most of us are guilty of it - buying more than we need, not having the time to cook what we had intended or unsure of what to create with leftovers. Fortunately some companies such as OzHarvest are using the retail food waste and re-purposing it for the greater good, however residential food waste is still a big problem.
At Cool Kidz' Mealz we don't want to be adding to food waste so we only purchase what we need for a big cook and use mostly fresh ingredients. As a result there is minimal food and packaging waste. Customers order and consume our meals as they need them so there is no pressure of lock in contracts and no food waste!
4/ Keeps Food Safe.
In commercial and household food production and storage of perishable goods there is always risk of contamination or harmful bacteria. The process of freezing actually reduces this risk.
Our meals have a "use by" of 12 months for two reasons. Firstly, even with freezing, food will eventually spoil but it is much slower and secondly because our meals contain no hidden nasties, they won't last as long as other frozen foods. Have a look at a lot of other frozen ready made meals and some have shelf lives for up to 3 years. This is because they're loaded with preservatives. We find that for most of our customers, they order on a fortnightly or monthly basis so there is no time for meals to spoil anyway!
5/ Ultimate Convenience.
Even with fresh ready-made meals, the preparation and time involved, for customers, in getting meals on the table can be laborious right. You still have to prep the veggies or salads etc. No need with Cool Kidz' Mealz, they're complete meals loaded with hidden veg and nutritionally balanced for growing busy bodies. We know this as we have tested many fresh meal products on the market.
Cool Kidz' Mealz can be cooked from frozen in the oven in it's meal tray up to 220 degrees Celsius or in the microwave (however we find most food tastes better when re-heated in the oven and retains it's texture). Not only that, our meal trays and outer cardboard sleeves are 100% recyclable. Simply choose, heat and watch your kids demolish our meals when it suits you!